m’Chel HAIR CARE DRY SHAMPOO PACKAGE DESIGN
We worked on creating a package design of M’chel, a San Francisco-based, high-performance haircare brand. The ‘Dry shampoo brush’ is one of M’chel’s high-performance, signature products that replace aerosol shampoo. It was inspired by modern women with a busy lifestyle.
We added a touch of uniqueness by utilizing a simple yet diagonal opening, and a simplified and sensual design to express the brand’s identity. Corresponding with the brand’s eco-friendly value, we used high-quality material and a paper-only package that securely holds the products without any adhesives.
Client_ m’Chel HAIR CARE
Year_2020
Brand Location_ San Francisco, USA
Art Diretor_ Eunsil Choi. Designer_ Eunyung Ko, Jiseul Park, Hyemin Jo
Photographer_ Junghun Yeom
